About Maddy Murray

I started my career in industrial design, fascinated by how form and function intersect.

After earning my MBA, I discovered that the same principles of good design apply to business: clarity, empathy, and execution.

Today, I serve as National Director of Sales Effectiveness & Operations, where I lead national strategy, sales analytics, and operational design.
Alongside that, I consult with organizations and founders who want to build brands, teams, and systems that scale — without losing soul or simplicity.

Design Thinking is the foundation of everything I do. It means:

• Seeing problems from a human lens
• Prototyping smarter, not bigger
• Measuring what matters
• Creating systems that people actually want to use
   

My approach is equal parts creative and analytical — strategy that feels good and performs.